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Absatzplanung
Consumer behaviour
9
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Staelin, Richard
3
Chakravarti, Dipankar
1
Mitchell, Andrew
1
Shoemaker, Robert
1
Turner, Ronald E.
1
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Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Judgment based marketing decision models: an experimental investigation of the decision calculus approach
Chakravarti, Dipankar
;
Mitchell, Andrew
;
Staelin, Richard
- In:
Management science : journal of the Institute for …
25
(
1979
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10003512590
Saved in:
2
The effects of sampling variation on sales forecasts for new consumer products
Shoemaker, Robert
;
Staelin, Richard
- In:
Journal of marketing research : JMR
13
(
1976
)
2
,
pp. 138-143
Persistent link: https://www.econbiz.de/10002814956
Saved in:
3
Error in judgmental sales forecasts : theory and results
Staelin, Richard
;
Turner, Ronald E.
- In:
Journal of marketing research : JMR
10
(
1973
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10002856885
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