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Dibb, Sally
Stern, Philip
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Sismeiro, Catarina
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STERN, PHILIP M.
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Journal of marketing education : JME
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Marketing intelligence & planning
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Marketing knowledge and the value of segmentation
Dibb, Sally
;
Stern, Philip
;
Wensley, Robin
- In:
Marketing intelligence & planning
20
(
2002
)
2
,
pp. 113-119
Persistent link: https://www.econbiz.de/10006974676
Saved in:
2
Further Thoughts on the Marketing Trifid: The Case of Marketing Orientation
Dibb, Sally
;
Stern, Philip
- In:
Journal of marketing education : JME
22
(
2000
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10006280521
Saved in:
3
Further Thoughts on the Marketing Trifid: The Case of Marketing Orientation
Dibb, Sally
;
Stern, Philip
- In:
Journal of marketing education : JME
22
(
2000
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10006281955
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