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  • Search: person:"Stout, Patricia A."
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Year of publication
Subject
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Advertising effects 1 Brand extension 1 Branding 1 Consumer behavior 1 Consumer behaviour 1 Consumer culture 1 Corporate reputation 1 Definition 1 Demographics/socio-economic status 1 Disease prevention behaviors 1 Firmenimage 1 Food choice 1 Gesundheit 1 Gesundheitswesen 1 HPV 1 Health 1 Health care system 1 Health information-seeking 1 Impression management 1 Internet marketing 1 Knowledge 1 Knowledge management 1 Knowledge transfer 1 Konsumentenverhalten 1 Markentransfer 1 Market segmentation 1 Marketing management 1 Marketingmanagement 1 Online-Marketing 1 Prior knowledge 1 Qualitative research 1 Seals-of-approval 1 Sponsoring 1 Sponsorship 1 USA 1 United States 1 Werbewirkung 1 Wissen 1 Wissensmanagement 1 Wissenstransfer 1
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Online availability
All
Free 3 Undetermined 1
Type of publication
All
Article 4 Book / Working Paper 4
Subcategories
All
Article in journal 2 Book section 1
Language
All
English 6 Undetermined 2
Author
All
Stout, Patricia A. 7 Cheong, Yunjae 2 Kim, Kihan 2 Ball, Jennifer G. 1 Golden, Linda L. 1 Mackert, Michael 1 Manika, Danae 1 Stout, Patricia A 1 Villegas, Jorge 1
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Published in...
All
Health marketing quarterly 1 International journal of advertising : the quarterly review of marketing communications 1 International journal of advertising : the review of marketing communications 1 Internet advertising : theory and research 1
Source
All
BASE 3 ECONIS (ZBW) 3 OLC EcoSci 1 USB Cologne (EcoSocSci) 1
Showing 1 - 7 of 7
 
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How does objective and subjective human papillomavirus knowledge affect information-seeking intentions and source preferences?
Manika, Danae; Stout, Patricia A.; Golden, Linda L.; … - 2017
Persistent link: https://www.econbiz.de/10011791301
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Dimensions of prior knowledge : implications for health information-seeking and disease prevention behaviors
2011
Persistent link: https://www.econbiz.de/10009483087
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The prop metaphor : how consumers and socially-visible brands connect
2011
Persistent link: https://www.econbiz.de/10009429322
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The effects of seal-of-approval on consumers' brand attitude and purchase intention of healthy and unhealthy food products
2010
Persistent link: https://www.econbiz.de/10009429365
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The image management function of sponsorship : a general theoretical framework
Kim, Kihan; Stout, Patricia A.; Cheong, Yunjae - 2012
Persistent link: https://www.econbiz.de/10009510693
Saved in:
Show one more version 1
Cover Image
The image management function of sponsorship: A general theoretical framework
Kim, Kihan; Stout, Patricia A; Cheong, Yunjae - 2012
Article
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Health marketing and the Internet
Stout, Patricia A.; Ball, Jennifer G.; Villegas, Jorge - 2007
Persistent link: https://www.econbiz.de/10003530909
Saved in:
Cover Image
Emotional response to advertising
Stout, Patricia A. - 1985
Persistent link: https://www.econbiz.de/10004093523
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