Post-purchase consumer behavior is an area of consumer research that is underdeveloped. One new phenomenon that can be used to study post-purchase consumer behavior is the individual behavior related to “socially-visible brands.” A socially-visible brand (SVB) is a brand located on or near a...

Consumer behavior has long suggested the importance of prior knowledge in understanding behavior. In spite of the vast amount of research in this area, there is a vacuum regarding to what extent an individual applies his/her knowledge in decision-making situations (a concept from economic...

Seals-of-approval have been employed as one of the information sources at the time of purchase. However, little is known about how seals’ sponsoring organizations affect consumers’ decision making and how consumers use seals in different food categories such as healthy-seeming vs....