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Search: person:"Sunder, Sarang"
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Sunder, Sarang
12
Kumar, V.
7
Leone, Robert P.
3
Agarwal, Amit
1
Choi, Jeonghye
1
Fossen, Beth
1
Ghosh Dastidar, Ayan
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Jo, Wooyong
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Shankar, Venkatesh
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ECONIS (ZBW)
12
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1
Hospital portfolio strategy and patient choice
Sunder, Sarang
;
Thirumalai, Sriram
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 53-76
Persistent link: https://www.econbiz.de/10014582820
Saved in:
2
Societal spillovers of TV advertising : social distancing during a public health crisis
Ghosh Dastidar, Ayan
;
Sunder, Sarang
;
Shah, Denish
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10014245095
Saved in:
3
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
4
Protecting consumers from themselves : assessing consequences of usage restriction laws on online game usage and spending
Jo, Wooyong
;
Sunder, Sarang
;
Choi, Jeonghye
;
Trivedi, …
- In:
Marketing science
39
(
2020
)
1
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012183078
Saved in:
5
What drives herding behavior in online ratings? : the role of rater experience, product portfolio, and diverging opinions
Sunder, Sarang
;
Kim, Kihyun Hannah
;
Yorkston, Eric A.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 93-112
Persistent link: https://www.econbiz.de/10012176284
Saved in:
6
Why do salespeople quit? : an empirical examination of own and peer effects on salesperson turnover behavior
Sunder, Sarang
;
Kumar, V.
;
Goreczny, Ashley
;
Maurer, Todd
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 381-397
Persistent link: https://www.econbiz.de/10011697433
Saved in:
7
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
8
Who’s your most valuable salesperson?
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 62-68
Persistent link: https://www.econbiz.de/10010514587
Saved in:
9
Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.
;
Sunder, Sarang
;
Sharma, Amalesh
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
Saved in:
10
Wer ist Ihr wertvollster Verkäufer?
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
6
,
pp. 30-39
Persistent link: https://www.econbiz.de/10011300297
Saved in:
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