EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: person:"Sweeney, Emma"
Narrow search

Narrow search

Year of publication
Subject
All
Advertising 1 Advertising effects 1 Advertising literacy 1 Analphabetismus 1 Consumer behaviour 1 Ethics 1 Ethik 1 Illiteracy 1 Influencer 1 Internet marketing 1 Jugendliche 1 Konsumentenverhalten 1 Marketing 1 Marketing management 1 Marketingmanagement 1 Online-Marketing 1 Social Web 1 Social web 1 Target group 1 Werbewirkung 1 Werbung 1 Youth 1 Zielgruppe 1 ethics 1 influencer marketing 1 social media 1 teenagers 1
more ... less ...
Online availability
All
Undetermined 1
Type of publication
All
Article 2
Type of publication (narrower categories)
All
Article in journal 2 Aufsatz in Zeitschrift 2
Language
All
English 2
Author
All
Sweeney, Emma 2 Brady, Mairead 1 Lawlor, Margaret-Anne 1 Zhu, Hua 1
Published in...
All
International journal of advertising : the review of marketing communications 1 Journal of business communication : JBC 1
Source
All
ECONIS (ZBW) 2
Showing 1 - 2 of 2
Cover Image
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
Cover Image
Accommodating toward your audience : do native speakers of English know how to accommodate their communication strategies toward nonnative speakers of English?
Sweeney, Emma; Zhu, Hua - In: Journal of business communication : JBC 47 (2010) 4, pp. 477-504
Persistent link: https://www.econbiz.de/10008666390
Saved in:
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...