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Brand 1 Brand management 1 E-commerce 1 Electronic Commerce 1 Fashion 1 Globalisierung 1 Globalization 1 Immaterialgüterrechte 1 Intellectual property rights 1 Markenartikel 1 Markenführung 1 Mode 1 Online retailing 1 Online-Handel 1 Textile distribution 1 Textilhandel 1
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Jankowska, Marlena 1 Pawełczyk, Mirosław 1 Szpyt, Kamil 1
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Digital internationalisation of firms : strategies, challenges and legal aspects 1
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ECONIS (ZBW) 1
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Intellectual property considerations in the internationalisation of e-commerce platforms for Poland-based brands : a case study of a fashion retailer
Jankowska, Marlena; Pawełczyk, Mirosław; Szpyt, Kamil - In: Digital internationalisation of firms : strategies, …, (pp. 263-284). 2025
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