Search Results - person:"Thomas, Edward G."

Proceedings of the 1988 International Conference of Services Marketing

Thomas, Edward G. (ed.); Rao, S.R. (ed.) - 2015

Papers from Opening Competitive Paper Session -- Travel and Tourism -- Leisure and Recreation -- Recreational Services -- International Services -- Financial Services -- Services Marketing Strategies and Techniques -- Travel and Hospitality -- Health Care Services -- Nonprofit Services --...

Persistent link: https://www.econbiz.de/10014019835

Marketing the fine and performing arts : what has marketing done for the arts lately?

Thomas, Edward G.; Cutler, Bob D. - 2008

Persistent link: https://www.econbiz.de/10003717586

Corporate Support for Ethical and Environmental Policies: A Financial Management Perspective

Reichert, Alan K.; Webb, Marion S.; Thomas, Edward G. - In: Journal of business ethics : JOBE 25 (2000) 1, pp. 53-64

Persistent link: https://www.econbiz.de/10006908901

Informational-Transformational Advertising: Differences in Usage Across Media Types, Product Categories, and National Cultures - Using the two general categories of informational versus transformational advertisements, this study finds there are substantial differences in usage across media types, product categories, and national cultures. Implications for differences in usage are discussed

Cutler, Bob D.; Thomas, Edward G.; Rao, S.R. - In: Journal of international consumer marketing 12 (2000) 3, pp. 69-84

Persistent link: https://www.econbiz.de/10007117643

Meeting the Needs of the Elderly in the Financial Services Marketplace: An Empirical Analysis

Javalgi, Rajshekhar G.; Thomas, Edward G.; Rao, S.R. - In: Journal of professional services marketing 20 (2000) 2, pp. 87-106

Persistent link: https://www.econbiz.de/10007050068

Business Economics in the Workplace - The Industry Corner: The Plant-Derived Chemicals Marketplace

Marley, Wendy F.; Thomas, Edward G. - In: Business economics : the journal of the National … 34 (1999) 4, pp. 63-67

Persistent link: https://www.econbiz.de/10006459416

US Pleasure Travellers′ Perceptions of Selected European Destinations

Javalgi, Rajshekhar G.; Thomas, Edward G.; Rao, S.R. - In: European Journal of Marketing 26 (1992) 7, pp. 45-64

In today′s competitive travel industry, positioning the destination more effectively in the traveller′s mind has become an increasingly important strategic issue. The key to this is an understanding of the traveller′s perceptions of destinations. This study focuses on determining US...

Persistent link: https://www.econbiz.de/10014723024

Activity preferences and trip-planning behavior of the US outbound pleasure travel market

Rao, S. Ram - In: Journal of travel research : a quarterly publication of … 30 (1992) 3, pp. 3-12

Persistent link: https://www.econbiz.de/10001121132

Affluent and Nonaffluent Consumers′ Needs: Attitudes, and Information‐Seeking Behaviour in the Financial Services Marketplace

Thomas, Edward G.; Rao, S.R.; Javalgi, Rajshekhar G. - In: Journal of Services Marketing 4 (1990) 4, pp. 41-54

Considers the proliferation of products and services in the financial services industry aimed at different market segments. Highlights the affluent and nonaffluent market segments. Employs statistical analysis of survey data to evaluate the financial services eeds, attitudes, and...

Persistent link: https://www.econbiz.de/10014905759