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~isPartOf:"Marketing and research today : the journal of the European Society for Opinion and Marketing Research"
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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Complacency kills Protecting Levi's(R) cool mindshare
Fuller, Kirsty
;
Thygesen, Flemming From
- In:
Marketing and research today : the journal of the …
26
(
1998
)
1
,
pp. 17-22
Persistent link: https://www.econbiz.de/10006393905
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