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The journal of applied business research
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I’ve wanted a BMW since I was a kid : an exploratory analysis of the aspirational brand
Trocchia, Philip J.
;
Saine, Ruby Q.
;
Luckett, Michael G.
- In:
The journal of applied business research
31
(
2015
)
1
,
pp. 331-343
Persistent link: https://www.econbiz.de/10010503413
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