EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: person:"Tsaousi, Christina"
Narrow search

Narrow search

Year of publication
Subject
All
Brand communication 1 Brand image 1 Brand management 1 Communication 1 Communication style 1 Consumer behaviour 1 Conversational human voice 1 Internal communication 1 Interne Kommunikation 1 Internet marketing 1 Kommunikation 1 Konsumentenverhalten 1 Language 1 Linguistic elements 1 Linguistics 1 Linguistik 1 Manipulation 1 Markenführung 1 Markenimage 1 Marketing management 1 Marketingmanagement 1 Online-Marketing 1 Public relations 1 Social Web 1 Social media 1 Social web 1 Sprache 1 Öffentlichkeitsarbeit 1
more ... less ...
Online availability
All
Undetermined 1
Type of publication
All
Article 1
Type of publication (narrower categories)
All
Article in journal 1 Aufsatz in Zeitschrift 1
Language
All
English 1
Author
All
Hooijdonk, Charlotte van 1 Liebrecht, Christine 1 Tsaousi, Christina 1
Published in...
All
Journal of business research : JBR 1
Source
All
ECONIS (ZBW) 1
Showing 1 - 1 of 1
Cover Image
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine; Tsaousi, Christina; Hooijdonk, … - In: Journal of business research : JBR 132 (2021), pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...