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Search: person:"Tse, Caleb H."
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China
5
Advertising
4
Ausländische Tochtergesellschaft
4
Consumer behaviour
4
Foreign subsidiary
4
Innovation
4
Konsumentenverhalten
4
Werbung
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Advertising effects
3
Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Brand management
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Innovation management
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Innovationsmanagement
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Knowledge transfer
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Markenführung
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Multinationales Unternehmen
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Relationship marketing
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Transnational corporation
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Werbewirkung
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Wissenstransfer
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Auslandsinvestition
2
Brand image
2
Customer integration
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Foreign investment
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Frauen
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Kundenintegration
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Markenimage
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New product development
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Perception
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Produktentwicklung
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Wahrnehmung
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Women
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2000-2014
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2002-2011
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AI
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Agency hazards
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Article
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English
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Tse, Caleb H.
15
Hung, Kineta
4
Chan, Terri H.
3
Lou, Chen
3
Leung, Fine F.
2
Yim, Chi-kin
2
Chan, Kimmy W
1
Chan, Kimmy Wa
1
Chen, Rocky Peng
1
Cheng, Shirley Y. Y.
1
Jiao, Hao
1
Kang, Hyunjin
1
Kim, Sara
1
Li, Megan Yuan
1
Li, Stella Yiyan
1
Li, Xu
1
Lwin, May O.
1
Makino, Shige
1
Tse, Caleb H
1
Tse, Sin Yan
1
Wan, Feng
1
Wang, Danny T.
1
Yin, Eden
1
Yu, Linhui
1
Zhang, Junfeng
1
Zhu, JianJun
1
Zhu, John Jianjun
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Journal of advertising research
3
International journal of advertising : the review of marketing communications
2
Bridging the gap between advertising academia and practice
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of management : JOM
1
Journal of marketing
1
Journal of world business : JWB
1
Technological forecasting & social change : an international journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
15
OLC EcoSci
1
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1
Enhancing subsidiary innovation capability through customer involvement in new product development : a contingent knowledge source perspective
Zhang, Junfeng
;
Wang, Danny T.
;
Tse, Caleb H.
;
Tse, Sin Yan
- In:
The journal of product innovation management : an …
41
(
2024
)
1
,
pp. 86-111
Persistent link: https://www.econbiz.de/10014474862
Saved in:
2
Bots vs. humans : how schema congruity, contingency-based interactivity and sympathy influence consumer perceptions and patronage intentions
Lou, Chen
;
Kang, Hyunjin
;
Tse, Caleb H.
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 655-684
Persistent link: https://www.econbiz.de/10013209388
Saved in:
3
Which model looks most like me? : explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
Lou, Chen
;
Tse, Caleb H.
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 602-628
Persistent link: https://www.econbiz.de/10012586684
Saved in:
4
R&D activities and innovation performance of MNE subsidiaries : the moderating effects of government support and entry mode
Tse, Caleb H.
;
Yim, Chi-kin
;
Yin, Eden
;
Wan, Feng
;
Jiao, Hao
- In:
Technological forecasting & social change : an …
166
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012693276
Saved in:
5
Highlighting effort versus talent in service employee performance : customer attributions and responses
Leung, Fine F.
;
Kim, Sara
;
Tse, Caleb H.
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012214934
Saved in:
6
Passion transfer across national borders
Makino, Shige
;
Tse, Caleb H.
;
Li, Stella Yiyan
;
Li, …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 213-231
Persistent link: https://www.econbiz.de/10012175307
Saved in:
7
Engaging customer cocreation in new product development through foreign subsidiaries : influences of multinational corporations' global integration and local adaptation mechanisms
Leung, Fine F.
;
Tse, Caleb H.
;
Yim, Chi-kin
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 59-80
Persistent link: https://www.econbiz.de/10012231120
Saved in:
8
"Average-sized" models do sell, but what about in East Asia? : a cross-cultural investigation of U.S. and Singaporean women
Lou, Chen
;
Tse, Caleb H.
;
Lwin, May O.
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 512-531
Persistent link: https://www.econbiz.de/10012201500
Saved in:
9
Unfolding China's state-owned corporate empires and mitigating agency hazards : effects of foreign investments and innovativeness
Zhu, John Jianjun
;
Tse, Caleb H.
;
Li, Xu
- In:
Journal of world business : JWB
54
(
2019
)
3
,
pp. 191-212
Persistent link: https://www.econbiz.de/10012014169
Saved in:
10
How consumers in China perceive brands in online and offline encounters : a framework for brand perception
Chan, Terri H.
;
Chen, Rocky Peng
;
Tse, Caleb H.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
Saved in:
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