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Konsumentenverhalten
China
21
Multinationales Unternehmen
7
Transnational corporation
7
Consumer behaviour
4
Emerging economies
4
International market entry
4
Internationaler Markteintritt
4
Distribution channel
3
Hong Kong
3
Hongkong
3
Schwellenländer
3
Strategic alliance
3
Strategische Allianz
3
Vertriebsweg
3
1979-1993
2
Beziehungsmarketing
2
Dienstleistungsqualität
2
FDI impacts
2
Firm performance
2
Foreign direct investment
2
Homeownership
2
Institutional development
2
Lieferantenmanagement
2
Organisatorischer Wandel
2
Organizational change
2
Relationship marketing
2
Service quality
2
Social network
2
Soziales Netzwerk
2
Supplier relationship management
2
Theorie
2
Theory
2
Unternehmenserfolg
2
Wirtschaftswachstum
2
Wohneigentum
2
1979-1985
1
1995
1
1997
1
Advertising
1
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English
4
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Tse, David K.
4
Zhou, Nan
2
Belk, Russell W.
1
Bolton, Ruth N.
1
Gustafsson, Anders
1
Hung, Kineta
1
Li, Stella Yiyan
1
McColl-Kennedy, Janet R.
1
Sirianni, Nancy J.
1
Zhou, Jonathan
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of service management
1
Working paper series
1
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ECONIS (ZBW)
4
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Small details that marke big differences : a radical approach to consumption experience as a firm's differentiating strategy
Bolton, Ruth N.
;
Gustafsson, Anders
;
McColl-Kennedy, …
- In:
Journal of service management
25
(
2014
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10010343471
Saved in:
2
Interpersonal trust and platform credibility in a Chinese multibrand online community : effects on brand variety seeking and time spent
Hung, Kineta
;
Li, Stella Yiyan
;
Tse, David K.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 99-112
Persistent link: https://www.econbiz.de/10009302697
Saved in:
3
How they spend their money? : The effects of rising income on consumption patterns in the people's republic of China
Tse, David K.
;
Zhou, Nan
;
Zhou, Jonathan
-
1999
Persistent link: https://www.econbiz.de/10001559241
Saved in:
4
Becoming a consumer society : a longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan
Tse, David K.
- In:
Journal of consumer research : JCR ; an …
15
(
1989
)
4
,
pp. 457-472
Persistent link: https://www.econbiz.de/10001068344
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