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Consumer behaviour
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Tu, Yanbin
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Lu, Min
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Tung, Y. Alex
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Chen, Chih Ping
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Ke, Dan
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International journal of technology marketing : IJTMkt
2
Information systems and e-business management : ISeB
1
International journal of internet marketing and advertising : IJIMA
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International journal of sustainable economies management : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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1
Who will stay with the brand after posting non-5/5 rating of purchase? : an empirical study of online consumer repurchase behavior
Ke, Dan
;
Zhang, Heci
;
Yu, Ning
;
Tu, Yanbin
- In:
Information systems and e-business management : ISeB
19
(
2021
)
2
,
pp. 405-437
Persistent link: https://www.econbiz.de/10012616912
Saved in:
2
A study of opinion leaders in green consumption in Taiwan using the theory of reasoned action (TRA)
Chen, Chih Ping
;
Tu, Yanbin
;
Tung, Y. Alex
- In:
International journal of sustainable economies …
9
(
2020
)
3
,
pp. 33-50
Persistent link: https://www.econbiz.de/10012657001
Saved in:
3
A study of software product sampling
Tu, Yanbin
;
Lu, Min
;
Tung, Y. Alex
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 306-323
Persistent link: https://www.econbiz.de/10009576389
Saved in:
4
Software upgrade, consumer behaviour and software vendor's choice
Tu, Yanbin
;
Lu, Min
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
1
,
pp. 63-94
Persistent link: https://www.econbiz.de/10009545433
Saved in:
5
Understanding the effectiveness of online digital music sampling : an exploratory study
Tu, Yanbin
;
Lu, Min
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 166-193
Persistent link: https://www.econbiz.de/10003877202
Saved in:
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