Different companies need to spread the word about products; advertising agencies need to make rational decisions, simplify decision-making, find the best alternative, and increase the reach of potential users. While demographic, geographic, etc. factors are recognized when selecting advertising...

Different companies need to spread the word about products; advertising agencies need to make rational decisions, simplify decision-making, find the best alternative, and increase the reach of potential users. While demographic, geographic, etc. factors are recognized when selecting advertising...

With the globalization of economy and development of technology, organizational strategy development in distribution channel management has become more significant for competitive business world. To improve distribution channel performance, many companies have focused on Multi-Criteria Decision...

With the globalization of economy and development of technology, organizational strategy development in distribution channel management has become more significant for competitive business world. To improve distribution channel performance, many companies have focused on Multi-Criteria Decision...

Purpose: The purpose of this paper is to discuss the advantage of a combinatory methodology presented in this study. The paper suggests that the comparison with results of previously developed methods is in high agreement. Design/methodology/approach: This paper introduces a combined compromise...