Babu, B. Sathish; Umakanth, Mithula; Bhanumathi, P. - In: Organizational Sociology in the Digital Age, (pp. 413-430). 2025
Generative Artificial Intelligence (AI) is a transformative force reshaping businesses. Advanced technology models, such as GPT-4, can produce content in various forms, from text to music, fundamentally changing many industries. The benefits are vast: personalized content for enhanced customer...