Search Results - person:"Vanitha Swaminathan"

Hyper-Digital Marketing : Six Pillars of Strategic Brand Marketing in an AI-Powered World

Swaminathan, Vanitha - 2025

Questrom Professor and Dean, Boston University Questrom School of Business “Dr. Vanitha Swaminathan's book offers an essential … these topics to provide evidence-based guidance for managers and executives. Vanitha Swaminathan PhD, is the Thomas Marshall …

Persistent link: https://www.econbiz.de/10015492376

The language of brands in social media : using topic modeling on social media conversations to drive brand strategy

Swaminathan, Vanitha; Schwartz, H. Andrew; Menezes, Rowan; … - In: Journal of interactive marketing 57 (2022) 2, pp. 255-277

Persistent link: https://www.econbiz.de/10015424173

Consuming in a crisis : pandemic consumption across consumer segments and implications for brands

Basu, Meheli; Swaminathan, Vanitha - In: The journal of product & brand management 32 (2023) 1, pp. 14-36

Persistent link: https://www.econbiz.de/10013552930

JM: promoting catalysis in marketing scholarship : editorial

Sridhar, Shrihari; Lamberton, Cait; Marinova, Detelina; … - In: Journal of marketing 87 (2023) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10013474249

Paradigms for progress : an anomaly-first framework for paradigm development

Swaminathan, Vanitha; Lamberton, Cait; Sridhar, Shrihari; … - In: Journal of marketing 87 (2023) 6, pp. 816-825

Persistent link: https://www.econbiz.de/10014432707

Healthcare Apps, Customer Engagement and the COVID-19 Pandemic Crisis

Ameri, Mina; Swaminathan, Vanitha; Kambagowni, Sushma - 2022

Many healthcare apps saw a surge in downloads during the COVID-19 pandemic. However, despite their potential help in dealing with health, economic and social consequences of the pandemic, only a small proportion of healthcare apps attracted repeat usage. Furthermore, the risks imposed by the...

Persistent link: https://www.econbiz.de/10014237188