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Consuming in a crisis : pandemic consumption across consumer segments and implications for brands

Basu, Meheli; Swaminathan, Vanitha - In: The journal of product & brand management 32 (2023) 1, pp. 14-36

Persistent link: https://www.econbiz.de/10013552930

JM: promoting catalysis in marketing scholarship : editorial

Sridhar, Shrihari; Lamberton, Cait; Marinova, Detelina; … - In: Journal of marketing 87 (2023) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10013474249

Paradigms for progress : an anomaly-first framework for paradigm development

Swaminathan, Vanitha; Lamberton, Cait; Sridhar, Shrihari; … - In: Journal of marketing 87 (2023) 6, pp. 816-825

Persistent link: https://www.econbiz.de/10014432707

Healthcare Apps, Customer Engagement and the COVID-19 Pandemic Crisis

Ameri, Mina; Swaminathan, Vanitha; Kambagowni, Sushma - 2022

Many healthcare apps saw a surge in downloads during the COVID-19 pandemic. However, despite their potential help in dealing with health, economic and social consequences of the pandemic, only a small proportion of healthcare apps attracted repeat usage. Furthermore, the risks imposed by the...

Persistent link: https://www.econbiz.de/10014237188

Brand actions and financial consequences : a review of key findings and directions for future research

Swaminathan, Vanitha; Gupta, Sayan; Keller, Kevin Lane; … - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 639-664

Persistent link: https://www.econbiz.de/10013389216

Do all, or only some personality types engage in spreading negative WOM? : an experimental study of negative WOM, big 5 personality traits and brand personality

Swaminathan, Vanitha; Kubat Dokumaci, Umut - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 260-272

Persistent link: https://www.econbiz.de/10012549082

Self-construal drives preference for partner and servant brands

Hsieh, Meng-Hua; Li, Xingbo; Jain, Shailendra Pratap; … - In: Journal of business research : JBR 129 (2021), pp. 183-192

Persistent link: https://www.econbiz.de/10012509374

Branding in a hyperconnected world : refocusing theories and rethinking boundaries

Swaminathan, Vanitha; Sorescu, Alina; Steenkamp, … - In: Journal of marketing 84 (2020) 2, pp. 24-46

Persistent link: https://www.econbiz.de/10012176536

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane; Swaminathan, Vanitha - 2020 - Fifth edition, global edition

Persistent link: https://www.econbiz.de/10012391815

Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products

Paharia, Neeru; Swaminathan, Vanitha - In: Journal of marketing 83 (2019) 3, pp. 91-107

Persistent link: https://www.econbiz.de/10012176002

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