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  • Search: person:"Varki, Sajeev"
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Year of publication
Subject
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Advertising effects 3 USA 3 United States 3 Werbewirkung 3 Brand image 2 Consumer behaviour 2 Konsumentenverhalten 2 Markenimage 2 Advertising 1 Beziehungsmarketing 1 Brand 1 Brand identity 1 Brand management 1 Consumer attitudes 1 Consumer credit 1 Credit card 1 Credit card debt 1 Debt 1 Debt management 1 Debt type 1 Decision theory 1 Decision-making procedure 1 Design aesthetics 1 E-commerce 1 Empirical method 1 Empirische Methode 1 Entscheidungstheorie 1 Entscheidungsverfahren 1 Financial decisions 1 Fitness industry 1 Fitness-Wirtschaft 1 Footwear 1 Kaufentscheidung 1 Kreditkarte 1 Logo design 1 Markenartikel 1 Markenführung 1 Marketing management 1 Marketingmanagement 1 Online-Handel 1
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Online availability
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Free 2 Undetermined 2
Type of publication
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Article 19
Type of publication (narrower categories)
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Article in journal 6 Aufsatz in Zeitschrift 6
Language
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Undetermined 12 English 7
Author
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Varki, Sajeev 19 Rust, Roland T. 7 Ashley, Christy 3 Besharat, Ali 3 Cooil, Bruce 2 Sheinin, Daniel 2 Brodie, Rod 1 Chintagunta, Pradeep K. 1 Craig, Adam W. 1 Curran, James M. 1 Danaher, Peter J. 1 Langan, Ryan 1 Oliver, Richard L. 1 Oliver, Richard W. 1 Roberts, Keith 1 Rosen, Deborah E. 1 Sharma, Nazuk 1 Sheinin, Daniel A. 1
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Published in...
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Journal of advertising : official publication of the American Academy of Advertising 3 Journal of marketing research : JMR 2 E-Service : new directions in theory and practice 1 European journal of marketing : EJM 1 International journal of advertising : the quarterly review of marketing communications 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 International journal of service industry management : IJSIM 1 Journal of Business Research 1 Journal of business research : JBR 1 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 1 Journal of marketing theory and practice 1 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 1 Journal of retailing 1 Marketing management : a quarterly business management publication of the American Marketing Association 1 Marketing research : a magazine of management and applications 1 Psychometrika 1
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Source
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OLC EcoSci 10 ECONIS (ZBW) 7 RePEc 2
Showing 1 - 10 of 19
Cover Image
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk; Varki, Sajeev - In: Journal of advertising : official publication of the … 47 (2018) 3, pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
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The effect of review valence and variance on product evaluations : an examination of intrinsic and extrinsic cues
Langan, Ryan; Besharat, Ali; Varki, Sajeev - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 414-429
Persistent link: https://www.econbiz.de/10011734880
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Keeping consumers in the red : hedonic debt prioritization within multiple debt accounts
Besharat, Ali; Varki, Sajeev; Craig, Adam W. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 311-316
Persistent link: https://www.econbiz.de/10011374505
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Cover Image
Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect
Besharat, Ali; Varki, Sajeev - In: Journal of marketing theory and practice 22 (2014) 4, pp. 421-435
Persistent link: https://www.econbiz.de/10010510250
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The differential effect of ad novelty and message usefulness on brand judgments
Sheinin, Daniel A.; Varki, Sajeev; Ashley, Christy - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 5-17
Persistent link: https://www.econbiz.de/10009302704
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The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments
Sheinin, Daniel; Varki, Sajeev; Ashley, Christy - In: International journal of advertising : the quarterly … 40 (2011) 3, pp. 5-19
Persistent link: https://www.econbiz.de/10009976474
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The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments
Sheinin, Daniel; Varki, Sajeev; Ashley, Christy - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 5-19
Persistent link: https://www.econbiz.de/10009265429
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Loyalty and its antecedents : are the relationships static?
Curran, James M.; Varki, Sajeev; Rosen, Deborah E. - In: Journal of relationship marketing : innovations & … 9 (2010) 4, pp. 179-199
Persistent link: https://www.econbiz.de/10008857272
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The Augmented Latent Class Model: Incorporating Additional Heterogeneity in the Latent Class Model for Panel Data
Varki, Sajeev; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 41 (2004) 2, pp. 226-233
Persistent link: https://www.econbiz.de/10006646960
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Using the conditional grade-of-membership model to assess judgment accuracy
Cooil, Bruce; Varki, Sajeev - In: Psychometrika 68 (2003) 3, pp. 453-471
Persistent link: https://www.econbiz.de/10005381633
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