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~isPartOf:"Marketing research : a magazine of management and applications"
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Marketing research : a magazine of management and applications
Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of marketing research : JMR
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E-Service : new directions in theory and practice
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of service industry management : IJSIM
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Journal of Business Research
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Journal of business ethics : JBE
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing theory and practice
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of retailing
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Marketing management : a quarterly business management publication of the American Marketing Association
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Varki, Sajeev
;
Rust, Roland T.
- In:
Marketing research : a magazine of management and …
9
(
1997
)
2
,
pp. 14-19
Persistent link: https://www.econbiz.de/10007130382
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