Chevtchouk, Yanina; Veloutsou, Cleopatra; Paton, Robert A. - In: Journal of Product & Brand Management 30 (2021) 8, pp. 1288-1324
Purpose: The marketing literature uses five different experience terms that are supposed to represent different streams of research. Many papers do not provide a definition, most of the used definitions are unclear, the different experience terms have similar dimensionality and are regularly...