With defunct railway networks between India and Bangladesh being restored, Nepal’s plan to connect its eastern side bordering West Bengal to its western side bordering Uttarakhand through the East-West corridor (also known as Mechi Mahakali Railway), and the proposed extension of railway lines...

"The pharmaceutical industry has been the subject of intense public scrutiny due to the high cost of its products, providing many challenges to marketing. With particular emphasis on modeling, methodologies, data sources, and application to real-world dilemmas, this book, Pharma Marketing and...

Purpose The purpose of this paper is to shed light on the interplay between selected consumer behavior constructs and their individual and joint influences on purchase intentions of global, local, and hybrid brands. This is a topic that is becoming increasingly important as the world moves...