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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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This paper was presented at the 6th International Conference on Research in Advertising (ICORIA), held in Lisbon, 29-30 June 2007
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When you are what you own : do physically attractive people benefit more from owning sophisticated brands?
Das, Enny
;
Vermeulen, Ivar
;
Laagland, Tessa
;
Postma, Almer
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 795-813
Persistent link: https://www.econbiz.de/10008758457
Saved in:
2
When you are what you own: Do physically attractive people benefit more from owning sophisticated brands?
Das, Enny
;
Vermeulen, Ivar
;
Laagland, Tessa
;
Postma, Almer
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 795-815
Persistent link: https://www.econbiz.de/10008735154
Saved in:
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