Despite the importance of education in terms of spending and its impact, dissatisfaction with traditional public schools is growing. Among many reasons, this article argues that many educational institutions suffer due to a lack of strategic focus. Utilizing qualitative interviews with more than...

A common belief among academicians and practitioners is that a company’s strategy should be aligned with its customers' value drivers to deliver superior financial performance. Yet, extant literature lacks 1) an objective measure of strategy-customer alignment, 2) empirical research linking...