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  • Search: person:"Viriya Taecharungroj"
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Year of publication
Subject
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Internet marketing 6 Online-Marketing 6 Social Web 5 Social web 5 Online reviews 4 Thailand 4 Viral marketing 4 Virales Marketing 4 Consumer behaviour 3 Destination management 3 Destinationsmanagement 3 Konsumentenverhalten 3 Marketing management 3 Marketingmanagement 3 Place marketing 3 Tourism marketing 3 Tourismusmarketing 3 Twitter 3 Bangkok 2 Beziehungsmarketing 2 City marketing 2 Customer satisfaction 2 Destination marketing 2 Emotion 2 Kundenzufriedenheit 2 LDA 2 Latent Dirichlet allocation 2 Online retailing 2 Online-Handel 2 Place analytics 2 Relationship marketing 2 Sentiment analysis 2 Stadtentwicklung 2 Urban development 2 social media marketing 2 Affinity propagation 1 Asia 1 Asien 1 Brand management 1 Business start-up 1
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Online availability
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Undetermined 18 CC license 2 Free 2
Type of publication
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Article 19 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 10 Aufsatz in Zeitschrift 10 research-article 5 review 1
Language
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English 20
Author
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Viriya Taecharungroj 12 Taecharungroj, Viriya 8 Boonyanit Mathayomchan 2 Wei, Xiaoxia 2 Ake Pattaratanakun 1 Döpping, Jesper 1 Fan, Ke 1 Keerakiatwong, Nutnicha 1 Mathayomchan, Boonyanit 1 Millington, Steve 1 Ntounis, Nikos 1 Parker, Cathy 1 Pattaratanakun, Ake 1 Rattanapan, Cheerawit 1 Stoica, Ioana S. 1 Tachapattaworakul Suksaroj, Thunwadee 1 Warnaby, Gary 1 Wisuchat, Wasuthon 1
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Published in...
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Journal of Place Management and Development 8 Economies : open access journal 1 International Journal of Tourism Research 1 International journal of business and emerging markets : IJBEM 1 International journal of hospitality management 1 International journal of internet marketing and advertising : IJIMA 1 Journal of destination marketing & management 1 Journal of marketing communications 1 Journal of urban management 1 Journal of vacation marketing 1 The international journal of management education 1 Tourism management : research, policies, practice 1
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Source
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ECONIS (ZBW) 11 Other ZBW resources 9
Showing 1 - 10 of 20
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Categorising neighbourhoods using OpenStreetMap POIs : affinity propagation clustering of 7,213 subdistricts in Thailand
Viriya Taecharungroj; Ntounis, Nikos - In: Journal of urban management 14 (2025) 2, pp. 362-378
The effective categorisation of neighbourhoods is a critical component of urban planning and development, providing a systematic framework for identifying and addressing the distinct characteristics and needs of different areas. This study utilises data from the open-source platform...
Persistent link: https://www.econbiz.de/10015415006
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Which economic sectors influence average household income? : a spatial econometric study of Thailand’s 76 provinces
Viriya Taecharungroj - In: Economies : open access journal 12 (2024) 2, pp. 1-25
This study investigates the impact of various economic sectors on household income in Thailand. It is conducted in light of the substantial "digital wallet" scheme initiated by the Thai government, with the goal of providing empirical evidence and suggesting alternative policies for regional...
Persistent link: https://www.econbiz.de/10014497103
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Strategic city branding : insights from Asian cities
Viriya Taecharungroj - 2025
Persistent link: https://www.econbiz.de/10015325672
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Responding to an unprecedented shock : elucidating how 113 DMOs changed the marketing communications on Twitter during the COVID-19 crisis
Viriya Taecharungroj; Ake Pattaratanakun - In: Journal of destination marketing & management 30 (2023), pp. 1-22
Persistent link: https://www.econbiz.de/10014458612
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Why do people post Instagram Stories
Keerakiatwong, Nutnicha; Viriya Taecharungroj; … - In: International journal of internet marketing and … 18 (2023) 4, pp. 410-428
Persistent link: https://www.econbiz.de/10014318360
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Experiential brand positioning : developing positioning strategies for beach destinations using online reviews
Viriya Taecharungroj - In: Journal of vacation marketing 29 (2023) 3, pp. 313-330
Persistent link: https://www.econbiz.de/10014293844
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How to improve learning experience in MOOCs an analysis of online reviews of business courses on Coursera
Wei, Xiaoxia; Viriya Taecharungroj - In: The international journal of management education 20 (2022) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10013535874
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Elucidating the perceived success of Chinese immigrant entrepreneurs in Thailand
Fan, Ke; Viriya Taecharungroj; Wei, Xiaoxia - In: International journal of business and emerging markets … 13 (2021) 3, pp. 233-252
Persistent link: https://www.econbiz.de/10012594685
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Economic outcomes of place branding: evidence from a scoping review
Pattaratanakun, Ake; Taecharungroj, Viriya - In: Journal of Place Management and Development 17 (2024) 4, pp. 464-483
Purpose This study examines the relationship between place branding and economic growth, addressing the gap in literature that directly links the two. Recognising the importance of place branding in attracting investment and fostering economic development, the study aims to substantiate the...
Persistent link: https://www.econbiz.de/10015352297
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Analysing TripAdvisor reviews of tourist attractions in Phuket, Thailand
Viriya Taecharungroj; Boonyanit Mathayomchan - In: Tourism management : research, policies, practice 75 (2019), pp. 550-568
Persistent link: https://www.econbiz.de/10012063728
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