//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Viswanathan, Madhubalan"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Subsistence economy
11
Subsistenzwirtschaft
11
Consumer behaviour
6
Konsumentenverhalten
6
poverty
6
Armutsbekämpfung
5
Developing countries
5
Entwicklungsländer
5
Poverty reduction
5
Armut
4
Poverty
4
Entrepreneurship
3
Entrepreneurship approach
3
Feldforschung
3
Field research
3
subsistence marketplaces
3
Analphabetismus
2
Base of the pyramid
2
Business start-up
2
Compensation system
2
Frauen
2
Globalisierung
2
Globalization
2
Illiteracy
2
Innovation
2
Leistungsanreiz
2
Market research
2
Markets
2
Marktforschung
2
Messung
2
Nachhaltige Entwicklung
2
Performance incentive
2
Subsistence
2
Subsistence marketplaces
2
Sustainable development
2
Unternehmensgründung
2
Vergütungssystem
2
Welt
2
Women
2
World
2
more ...
less ...
Online availability
All
Undetermined
Free
2
Type of publication
All
Article
35
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Aufsatz im Buch
2
Aufsatzsammlung
2
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
32
Undetermined
5
Author
All
Viswanathan, Madhu
26
Viswanathan, Madhubalan
11
Sreekumar, Arun
6
Venugopal, Srinivas
6
Chandy, Rajesh K.
2
Christensen, Lisa Jones
2
Duncan, Ronald
2
Gau, Roland
2
Jae, Haeran
2
John, George
2
Khare, Apoorv
2
Narasimhan, Om
2
Varman, Rohit
2
Adkins, Natalie Ross
1
Alfonso Arias, Robert
1
Baskentli, Sara
1
Belk, Russell W.
1
Berger, Jonah
1
Bossarte, Robert M.
1
Branzei, Oana
1
Brister, Teri
1
Cai, Sophy
1
Chakrabarti, Ronika
1
Chandon, Pierre
1
Chase, Lucy
1
Childers, Terry L.
1
Crosby, Elizabeth
1
Drenten, Jenna
1
Dutta, Shantanu
1
Echambadi, Raj
1
Elaydi, Raed
1
Farrell, Justine Rapp
1
Faruque Aly, Hussein
1
Gallage, H. P. Samanthika
1
Ghosh, Mrinal K.
1
Ghoshal, Tanuka
1
Goreczny, Ashley
1
Hamilton, Rebecca W.
1
Hill, Ronald Paul
1
Hoek, Janet
1
more ...
less ...
Published in...
All
Journal of Business Research
5
Journal of public policy & marketing
5
Journal of Consumer Affairs
4
Journal of marketing research
3
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Advances in international management
1
European Journal of Marketing
1
Journal of Product Innovation Management
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of management education : the official publication of the Organizational Behavior Teaching Society
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of teaching in international business
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Marketing to the poor : creating value
1
Measurement in marketing
1
Psychology & marketing
1
Strategic management journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Other ZBW resources
6
RePEc
5
Showing
1
-
10
of
37
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
2
Men engage in self-deceptive enhancement, whereas women engage in impression management
Lalwani, Ashok K.
;
Lee, Hyejin
;
Shrum, L. J.
; …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1405-1416
Persistent link: https://www.econbiz.de/10014291937
Saved in:
3
Bottom-up journey into subsistence marketplaces from micro-level behavioral foundations : new directions for public policy and marketing
Viswanathan, Madhu
- In:
Journal of public policy & marketing
42
(
2023
)
4
,
pp. 358-360
Persistent link: https://www.econbiz.de/10014381442
Saved in:
4
JPP&M's global perspective and impact : an agenda for research on marketing and public policy
Shultz, Clifford J.
;
Hoek, Janet
;
Lee, Leonard
;
Leong, …
- In:
Journal of public policy & marketing
41
(
2022
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10012703049
Saved in:
5
Global virtual immersion in a post-Covid world : lessons learned in moving from sympathy to informed empathy in subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
;
Duncan, Ronald
; …
- In:
Journal of teaching in international business
33
(
2022
)
4
,
pp. 203-223
Persistent link: https://www.econbiz.de/10013483143
Saved in:
6
Measurement error and research design : some practical issues in conducting research
Viswanathan, Madhu
- In:
Measurement in marketing
,
(pp. 75-94)
.
2022
Persistent link: https://www.econbiz.de/10013448928
Saved in:
7
Money-back guarantees and service quality : the marketing of in vitro fertilization services
Yu, Shan
;
Ghosh, Mrinal K.
;
Viswanathan, Madhu
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 659-673
Persistent link: https://www.econbiz.de/10013258080
Saved in:
8
Launching an online business program at scale : a retrospective case study of disruptive innovation before the pandemic
Echambadi, Raj
;
Saiyed, Arshad
;
Scagnoli, Norma I.
; …
- In:
Journal of management education : the official …
46
(
2022
)
4
,
pp. 751-777
Persistent link: https://www.econbiz.de/10013387689
Saved in:
9
Conversations about conducting marketing research in mental health
Machin, Jane E.
;
Brister, Teri
;
Bossarte, Robert M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
6
,
pp. 569-578
Persistent link: https://www.econbiz.de/10013399751
Saved in:
10
Bottom-up immersion and emersion : what marketing can be in subsistence marketplaces
Viswanathan, Madhu
;
Chase, Lucy
;
Mittal, Prapti
- In:
Marketing to the poor : creating value
,
(pp. 1-13)
.
2022
Persistent link: https://www.econbiz.de/10014312182
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->