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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Viswanathan, Madhu
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Ritchie, Robin
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Sridharan, Srinivas
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Venugopal, Srinivas
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Viswanathan, Madhubalan
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of business research : JBR
13
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of Business Research
5
Journal of public policy & marketing
5
Journal of Consumer Affairs
4
Journal of marketing
3
Journal of marketing management : MM
3
Journal of marketing research
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Psychology & marketing
3
Advances in international management
2
Journal of management education : a publication of the Organizational Behavior Teaching Society
2
Journal of marketing research : JMR
2
Journal of retailing
2
Product and market development for subsistence marketplaces
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Education in the Asia-Pacific region : issues, concerns prospects
1
European Journal of Marketing
1
Future-focused strategic marketing
1
Handbook of consumer psychology
1
Journal of Product Innovation Management
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of global marketing
1
Journal of management education : the official publication of the Organizational Behavior Teaching Society
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Journal of teaching in international business
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Marketing theory
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Marketing to the poor : creating value
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Measurement in marketing
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Next generation business strategies for the base of the pyramid : new approaches for building mutual value
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Strategic management journal
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Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
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The journal of consumer marketing
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Transformative consumer research for personal and collective well-being
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Working paper series : WPS
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Consumption constraints and entrepreneurial intentions in subsistence marketplaces
Venugopal, Srinivas
;
Viswanathan, Madhu
;
Jung, Kiju
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
2
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011414192
Saved in:
2
Subsistence marketplaces : looking back, looking forward
Viswanathan, Madhu
;
Venugopal, Srinivas
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
2
,
pp. 228-234
Persistent link: https://www.econbiz.de/10011414188
Saved in:
3
Marketing interactions in subsistence marketplaces : a bottom-up approach to designing public policy
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10009679234
Saved in:
4
Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy
Viswanathan, Madhubalan
;
Sridharan, Srinivas
;
Ritchie, Robin
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10010045137
Saved in:
5
Undertstanding and facilitating the usage of nutritional labels by low-literate consumers
Viswanathan, Madhu
;
Hastak, Manoj
;
Gau, Roland
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003923104
Saved in:
6
Designing marketplace literacy education in resource-constrained contexts : implications for public policy and marketing
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Gau, Roland
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
1
,
pp. 85-94
Persistent link: https://www.econbiz.de/10003875236
Saved in:
7
Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing
Viswanathan, Madhubalan
;
Sridharan, Srinivas
;
Gau, Roland
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
1
,
pp. 85-94
Persistent link: https://www.econbiz.de/10008241037
Saved in:
8
Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct - The Role of Summary Information in Facilitating Consumers' Comprehension of Nutrition Information
Viswanathan, Madhubalan
;
Hastak, Manoj
- In:
Journal of public policy & marketing : JPP & M ; an …
21
(
2002
)
2
,
pp. 305-318
Persistent link: https://www.econbiz.de/10007035339
Saved in:
9
The Influence of Summary Information on the Usage of Nutrition Information
Viswanathan, Madhubalan
- In:
Journal of public policy & marketing : JPP & M ; an …
13
(
1994
)
1
,
pp. 48-60
Persistent link: https://www.econbiz.de/10007091679
Saved in:
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