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~person:"Ritchie, Robin"
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Ritchie, Robin
Viswanathan, Madhu
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Viswanathan, Madhubalan
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of business research : JBR
1
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ECONIS (ZBW)
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Marketing interactions in subsistence marketplaces : a bottom-up approach to designing public policy
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10009679234
Saved in:
2
Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy
Viswanathan, Madhubalan
;
Sridharan, Srinivas
;
Ritchie, Robin
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10010045137
Saved in:
3
Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
Saved in:
4
Designing marketplace literacy education in resource-constrained contexts : implications for public policy and marketing
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Gau, Roland
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
1
,
pp. 85-94
Persistent link: https://www.econbiz.de/10003875236
Saved in:
5
Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing
Viswanathan, Madhubalan
;
Sridharan, Srinivas
;
Gau, Roland
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
1
,
pp. 85-94
Persistent link: https://www.econbiz.de/10008241037
Saved in:
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