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Search: person:"Viswanathan, Madhubalan"
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India
Subsistence economy
32
Subsistenzwirtschaft
32
Consumer behaviour
28
Konsumentenverhalten
28
Market research
14
Marktforschung
14
Developing countries
11
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poverty
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subsistence marketplaces
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Viswanathan, Madhu
9
Gau, Roland
3
Chaturvedi, Avinish
2
Sridharan, Srinivas
2
Dutta, Shantanu
1
Gupta, Samir
1
Jae, Haeran
1
Jaikumar, Saravana
1
Maltz, Elliot
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Rosa, Jose Antonio
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Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of business research : JBR
1
Journal of marketing
1
Product and market development for subsistence marketplaces
1
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Transformative consumer research for personal and collective well-being
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ECONIS (ZBW)
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1
Impact of entrepreneurship on objective and subjective economic markets : a longitudinal study from India
Jaikumar, Saravana
;
Dutta, Shantanu
;
Viswanathan, Madhu
-
2018
Persistent link: https://www.econbiz.de/10011963836
Saved in:
2
Transformative subsistence entrepreneurship : a study in india
Sridharan, Srinivas
;
Maltz, Elliot
;
Viswanathan, Madhu
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 486-504
Persistent link: https://www.econbiz.de/10010467241
Saved in:
3
Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu
- In:
Transformative consumer research for personal and …
,
(pp. 109-129)
.
2012
Persistent link: https://www.econbiz.de/10009259662
Saved in:
4
Product development for the BoP : insights on concept and prototype development from University-based student projects in India
Viswanathan, Madhu
;
Sridharan, Srinivas
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10009411902
Saved in:
5
Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Saved in:
6
Exchanges in marketing systems : the case of subsistence consumer-merchants in Chennai, India
Viswanathan, Madhu
;
Rosa, Jose Antonio
;
Ruth, Julie A.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008822119
Saved in:
7
Ingraining product-relevant social good into business processes in subsistence marketplaces : the sustainable market orientation
Viswanathan, Madhu
;
Seth, Anju
;
Gau, Roland
; …
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
4
,
pp. 406-425
Persistent link: https://www.econbiz.de/10003922602
Saved in:
8
Research methods for subsistence marketplaces
Viswanathan, Madhu
;
Gau, Roland
;
Chaturvedi, Avinish
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 243-260)
.
2008
Persistent link: https://www.econbiz.de/10003765543
Saved in:
9
Understanding product and market interactions in subsistence marketplaces : a study in South India
Viswanathan, Madhu
- In:
Product and market development for subsistence marketplaces
,
(pp. 21-57)
.
2007
Persistent link: https://www.econbiz.de/10003521937
Saved in:
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