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Gregory, Anne
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Defining the gap between research and practice in public relations programme evaluation : towards a new research agenda
Gregory, Anne
;
Watson, Tom
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 337-350
Persistent link: https://www.econbiz.de/10003788445
Saved in:
2
Defining the gap between research and practice in public relations programme evaluation - towards a new research agenda
Gregory, Anne
;
Watson, Tom
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 337-350
Persistent link: https://www.econbiz.de/10008146987
Saved in:
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