Search Results - person:"Wei, Yanhao"

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Estimating parameters of structural models using neural networks

Wei, Yanhao; Jiang, Zhenling - In: Marketing science 44 (2025) 1, pp. 102-128

Persistent link: https://www.econbiz.de/10015197209

Designing dealer compensation in the auto-loan market : implications from a policy change

Jiang, Zhenling; Wei, Yanhao; Chan, Tat; Hamdi, Naser - In: Marketing science 42 (2023) 5, pp. 958-983

Persistent link: https://www.econbiz.de/10014393389

Blockchain technology for creative industries : current state and research opportunities

Malik, Nikhil; Wei, Yanhao; Appel, Gil; Luo, Lan - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 38-48

Persistent link: https://www.econbiz.de/10014281893

Mutual fund flows and performance in (imperfectly) rational markets?

Roussanov, Nikolai; Ruan, Hongxun; Wei, Yanhao - 2020

Persistent link: https://www.econbiz.de/10012321346

Machine learning for creativity : using similarity networks to design better crowdfunding projects

Wei, Yanhao; Hong, Jihoon; Tellis, Gerard J. - In: Journal of marketing 86 (2022) 2, pp. 87-104

Persistent link: https://www.econbiz.de/10013258791

Marketing Mutual Funds

Roussanov, Nikolai - 2018

Marketing and distribution expenses are responsible for about a third of the cost of active management in the mutual fund industry. We develop and estimate a structural model of mutual fund marketing with learning about unobserved skill and costly investor search. Our estimates suggest that...

Persistent link: https://www.econbiz.de/10012480709