Purpose Despite the fact that business model innovation (BMI) has attracted intense attention from scholars and practitioners alike, practicable knowledge on the organizational implementation of BMI efforts in large multinational corporations is rather rare. This paper aims to investigate how...

Fast changing business environments often force companies to rethink and renew their established business model. Often though, decisions to make changes to the current business model are made too late, when the current business is already struggling. One way to overcome this challenge is to...