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Markenimage
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88
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82
Consumer behaviour
73
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62
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38
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37
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32
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29
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English
12
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Wiedmann, Klaus-Peter
17
Hennigs, Nadine
8
Schmidt, Steffen
6
Wüstefeld, Thomas
3
Godey, Bruno
2
Klarmann, Christiane
2
Labenz, Franziska
2
Langner, Sascha
2
Ludewig, Dirk
2
Wuestefeld, Thomas
2
Aiello, Gaetano
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Bachmann, Frank
1
Behrens, Stefan
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Bettels, Jannick
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Carduck, Juliane
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Chan, Priscilla
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Chen, Rong
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Donvito, Raffaele
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Ewing, Mike
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Fei, Li
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Haase, Janina
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Halliburton, Chris
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Kanaplei, Kim
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Strehlau, Suzane
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Schriftenreihe Marketing, Management
3
Journal of business research : JBR
2
The journal of brand management : an international journal
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
International journal of services technology and management
1
Journal of fashion marketing and management
1
Journal of general management
1
Journal of marketing theory and practice
1
Luxury marketing : a challenge for theory and practice
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Psychology & marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
17
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1
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17
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1
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
2
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
3
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
4
Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
5
Brand equity valuation through big data intelligence
Schmidt, Steffen
;
Buckler, Frank
;
Langner, Sascha
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
2
,
pp. 32-41
Persistent link: https://www.econbiz.de/10011561882
Saved in:
6
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
7
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
8
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
9
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
10
Die Marke als Erfolgsfaktor in der Automobilbranche : Kaufentscheidungsprozesse am Beispiel der Elektromobilität
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Tütünci, Gülsen
-
2011
Persistent link: https://www.econbiz.de/10009509931
Saved in:
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