Storytelling is a popular approach for communicating corporate social responsibility (CSR) activities. However, its effectiveness in this context remains underexplored. This paper investigates the potential downsides of storytelling in CSR communication, particularly its capacity to backfire by...

On encountering a prospect whom they believe unlikely to make a purchase, some retail salespeople adopt a sales strategy of limiting engagement with the customer, relying on a "no conversion, no conversation" (NC2) sales strategy. Is this a good or bad sales strategy? Based on a multisource...

Recently, calls have grown louder for more stakeholder democracy that is, letting stakeholders participate in the process of organizing, decision-making, and governance in corporations, especially in the area of Corporate Social Responsibility (CSR) activities. Despite the relevance of the...