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~subject:"Perception"
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Perception
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16
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Wieseke, Jan
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Homburg, Christian
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Lukas, Bryan A.
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Journal of marketing
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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When salespeople harbor negative stereotypes of their corporate headquarters : how harmful is it and how can it be avoided
Homburg, Christian
;
Wieseke, Jan
;
Lukas, Bryan A.
; …
-
2010
Persistent link: https://www.econbiz.de/10008933748
Saved in:
2
Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge
Homburg, Christian
;
Wieseke, Jan
;
Bornemann, Torsten
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
Saved in:
3
Erfolgsfaktoren der Adoption innovativer Dienstleistungsmarken
Wieseke, Jan
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 77-97)
.
2008
Persistent link: https://www.econbiz.de/10003676022
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