Gudergan, Siegfried P.; Ringle, Christian M.; Wende, Sven; … - In: Journal of Business Research 61 (2008) 12, pp. 1238-1249
The authors propose a CTA-PLS assessment routine for measurement models. This routine applies confirmatory tetrad analysis (CTA) in a manner which is consistent with partial least squares (PLS) path modeling assumptions. The conceptualization employs a bootstrapping procedure to accomplish an...