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Search: person:"Wlömert, Nils"
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Wlömert, Nils
10
Papies, Dominik
7
Clement, Michel
4
Eggers, Felix
3
Spann, Martin
3
Tushnet, Rebecca
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Abou Nabout, Nadia
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Marketing science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation : quasi-experimental evidence from YouTube
Wlömert, Nils
;
Papies, Dominik
;
Clement, Michel
; …
- In:
Marketing science
43
(
2024
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014470070
Saved in:
2
Comment on "Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation: quasi-experimental evidence from YouTube"
Tushnet, Rebecca
- In:
Marketing science
43
(
2024
)
1
,
pp. 13-15
Persistent link: https://www.econbiz.de/10014470079
Saved in:
3
Rejoinder on "Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation: quasi-experimental evidence from YouTube"
Wlömert, Nils
;
Papies, Dominik
;
Clement, Michel
; …
- In:
Marketing science
43
(
2024
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10014470080
Saved in:
4
Information technology and online content distribution : empirical investigations and implications for the marketing of entertainment products
Wlömert, Nils
-
2017
Persistent link: https://www.econbiz.de/10011751404
Saved in:
5
International heterogeneity in the associations of new business models and broadband Internet with music revenue and piracy
Wlömert, Nils
;
Papies, Dominik
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 400-419
Persistent link: https://www.econbiz.de/10012134262
Saved in:
6
Influencer - Trendsetter für Ihre Follower und ein spannender Marketingkanal für Unternehmen
Hotz-Behofsits, Christian
;
Wlömert, Nils
;
Abou Nabout, …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
1
,
pp. 18-22
Persistent link: https://www.econbiz.de/10011957342
Saved in:
7
On-demand streaming services and music industry revenues - insights from Spotify's market entry
Wlömert, Nils
;
Papies, Dominik
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 314-327
Persistent link: https://www.econbiz.de/10011527098
Saved in:
8
Predicting new service adoption with conjoint analysis : external validity of BDM-based incentive-aligned and dual-response choice designs
Wlömert, Nils
;
Eggers, Felix
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 195-210
Persistent link: https://www.econbiz.de/10011445990
Saved in:
9
Music for free? : how free ad-funded downloads affect consumer choice
Papies, Dominik
;
Eggers, Felix
;
Wlömert, Nils
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 777-794
Persistent link: https://www.econbiz.de/10009381717
Saved in:
10
Music for free? How free ad-funded downloads affect consumer choice
Papies, Dominik
;
Eggers, Felix
;
Wlömert, Nils
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 777-795
Persistent link: https://www.econbiz.de/10009263500
Saved in:
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