Wolk, Agnieszka; Skiera, Bernd - In: Business research : BuR ; official open access journal … 3 (2010) 1, pp. 70-80
For many services, consumers can choose among a range of optional tariffs that differ in their access and usage prices. Recent studies indicate that tariff-specific preferences may lead consumers to choose a tariff that does not minimize their expected billing rate. This study analyzes how...