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~subject:"EU-Staaten"
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EU-Staaten
Consumer behaviour
3
Einzelhandel
3
Konsumentenverhalten
3
Retail trade
3
Beziehungsmarketing
2
Brand
2
Markenartikel
2
Relationship marketing
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Theorie
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Theory
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marketing
2
Belgien
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Belgium
1
Brand image
1
EU countries
1
Gender stereotyping
1
Learning process
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Lernprozess
1
Markenimage
1
Measurement
1
Messung
1
Signalling
1
UK and the Netherlands
1
USA
1
United States
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advertising
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content analysis
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masculinity index
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Arbeitspapier
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English
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De Wulf, Kristof
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Geuens, Maggie
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Weijters, Bert
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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A new measure of brand personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
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