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  • Search: person:"Wymer, Walter"
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Year of publication
Subject
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Nonprofit-Organisation 18 Consumer behaviour 16 Konsumentenverhalten 16 Brand management 14 Markenführung 14 Nonprofit marketing 14 Nonprofit organization 14 Nonprofit-Marketing 14 Marketingmanagement 13 Marketing management 11 Social marketing 11 Brand 9 Brand image 9 Markenartikel 9 Markenimage 9 Marketing 9 Ehrenamtliche Arbeit 8 Fundraising 8 Social Marketing 8 Voluntary work 8 Beziehungsmarketing 7 Corporate Social Responsibility 7 Corporate social responsibility 7 Relationship marketing 7 Charity 6 Wohltätigkeit 6 Charitable organization 5 Gemeinnützige Organisation 5 nonprofit marketing 5 Advertising 4 Advertising effects 4 Cause-Related Marketing 4 Cause-related marketing 4 Customer satisfaction 4 Higher education institution 4 Hochschule 4 Kundenzufriedenheit 4 Loyalty 4 Nonprofit management 4 Nonprofit-Management 4
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Online availability
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Undetermined 41 Free 4
Type of publication
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Article 69 Book / Working Paper 16
Type of publication (narrower categories)
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Article in journal 42 Aufsatz in Zeitschrift 42 Collection of articles of several authors 5 Sammelwerk 5 Aufsatz im Buch 2 Aufsatzsammlung 2 Book section 2 research-article 2 Article 1 Bibliographie 1 Case study 1 Fallstudie 1 Konferenzschrift 1 conceptual-paper 1 viewpoint 1
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Language
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English 70 Undetermined 15
Author
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Wymer, Walter 85 Samu, Sridhar 9 Casidy, Riza 8 Sargeant, Adrian 5 Self, Donald 4 Akbar, Mohammad Muzahid 3 Basil, Debra Z. 3 Findley, Carolyn Sara Casey 3 Gomes, Roger 3 Knowles, Patricia A. 3 Shang, Jingzhi 3 Alves, Helena Maria Baptista 2 Boenigk, Silke 2 Findley, Carolyn Sara 2 Rundle-Thiele, Sharyn R. 2 Čačija, Ljiljana Najev 2 Becker, Annika 1 Cervera-Taulet, Amparo 1 Chen, Injazz 1 Galan-Ladero, M. Mercedes 1 Galera-Casquet, Clementina 1 Grau, Stacy Landreth 1 Gross, Hellen 1 Gross, Hellen P. 1 Hilton, Toni 1 Kottasz, Rita 1 Madden, Kym M. 1 Marshall, Kimball P. 1 Mcdonald, Katie 1 Mottner, Sandra 1 Möhlmann, Mareike 1 Niles, Meredith 1 O'Cass, Aron 1 Piper, William Sanford 1 Polonsky, Michael J. 1 Prentice, Catherine 1 Rundle-Thiele, Sharyn 1 Scaife, Wendy 1 Scaife, Wendy A. 1 Schlesinger, Walesska 1
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Institution
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) 1 Griffith University 1 International Nonprofit and Social Marketing Conference <2007, Brisbane> 1
Published in...
All
International review on public and non-profit marketing 13 Journal of business research : JBR 8 International journal of nonprofit and voluntary sector marketing 7 Journal of nonprofit & public sector marketing 7 Journal of Business Research 4 Journal of philanthropy and marketing 3 Services marketing quarterly 3 International Journal of Financial Studies 2 Journal of Philanthropy and Marketing 2 Journal of Social Marketing 2 Journal of retailing and consumer services 2 Journal of strategic marketing 2 Routledge companions 2 The journal of brand management : an international journal 2 Apas Papers 1 Classroom Companion: Business 1 European Journal of Marketing 1 European journal of marketing : EJM 1 Health marketing quarterly 1 International Journal of Financial Studies : open access journal 1 International Review on Public and Nonprofit Marketing 1 International journal of service industry management : IJSIM 1 Journal of marketing education : JME 1 Journal of marketing for higher education 1 Marketing Intelligence & Planning 1 Marketing intelligence & planning 1 Nonprofit and voluntary sector quarterly 1 Social marketing and behaviour change : models, theory and applications 1 The Routledge companion to nonprofit marketing 1 Tourism management : research, policies, practice 1
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Source
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ECONIS (ZBW) 52 OLC EcoSci 12 RePEc 7 Other ZBW resources 6 USB Cologne (EcoSocSci) 5 BASE 2 EconStor 1
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Showing 1 - 10 of 85
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Fostering, promoting, and encouraging philanthropy : mechanisms to attract younger generations of donors and volunteers
Teunenbroek, Claire van; Wymer, Walter; Čačija, … - 2025
Persistent link: https://www.econbiz.de/10015331631
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Strategic Brand Management for Small Businesses : Building, Growing, and Sustaining a Brand
Wymer, Walter - 2025
Chapter 1:Introduction -- Chapter 2:Conceptual Foundations.-Chapter 3:The Brands Identity -- Chapter4: Managing the Brand Experience -- Chapter5: Strategic Brand Management -- Chapter6: Funding Marketing -- Chapter7: Brand Remarkability Analysis and PlanningChapter8: Communication and Memory...
Persistent link: https://www.econbiz.de/10015408986
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Charity fundraising appeals : the influence of brand remarkability and brand familiarity on audience intentions
Wymer, Walter; Yacout, Omneya Mokhtar - In: International review on public and non-profit marketing 21 (2024) 4, pp. 817-839
Persistent link: https://www.econbiz.de/10015187133
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Social marketing's relevance in helping the United Nations attain its SDGs
Wymer, Walter - In: International review on public and non-profit marketing 20 (2023) 3, pp. 529-541
Persistent link: https://www.econbiz.de/10014383333
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Charity advertising : a literature review and research agenda
Wymer, Walter; Gross, Hellen P. - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-21
Persistent link: https://www.econbiz.de/10014438731
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Online social network fundraising : threats and potentialities
Wymer, Walter; Čačija, Ljiljana Najev - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-14
Persistent link: https://www.econbiz.de/10014439340
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Charitable giving and the disintermediation of the non-profit and voluntary sectors
Niles, Meredith; Kottasz, Rita; Wymer, Walter - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-3
Persistent link: https://www.econbiz.de/10014439367
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The influence of university brand image, satisfaction, and university identification on alumni WOM intentions
Schlesinger, Walesska; Cervera-Taulet, Amparo; Wymer, Walter - In: Journal of marketing for higher education 33 (2023) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10014286201
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Addressing complex social problems with a multi-environmental stakeholder coalition
Wymer, Walter - In: International review on public and non-profit marketing 18 (2021) 3, pp. 403-418
Persistent link: https://www.econbiz.de/10012617329
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Charity advertising : A literature review and research agenda
Wymer, Walter; Gross, Hellen - In: Journal of Philanthropy and Marketing (2021)
Persistent link: https://www.econbiz.de/10012808690
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