Xie, Jinxing; Ai, Song - In: Omega 34 (2006) 5, pp. 501-504
This note extends the results in the manufacturer-dominated game model of the paper by Li et al. (Omega 30 (2002) 347) to the case where the manufacturer's marginal profit is not large enough. In such situations, the profit of the entire supply chain under the co-op advertising mode is higher...