Dong Van Chung; Lin, Yan-shu; Shih, Pei-Cyuan - In: Estudios de economía 50 (2023) 1, pp. 133-158
The co-existence of external referencing pricing (ERP) and reimbursement policy is common in many countries. Thus, this research examines whether or not the imposition of ERP is socially desirable in the presence of reimbursement policy. For direct sales channel, we find that the home social...