Although brands have widely adopted multiple marketing media, our understanding of how to effectively coordinate traditional advertising and social media marketing to improve business outcomes is still limited. This paper examines the role of product fit uncertainty in determining how the two...

Previous research on the identification of key locations (e.g., home and workplace) for a user largely relies on call detail records (CDRs). Recently, cellular data usage (i.e., mobile internet) is growing rapidly and offers fine-grained insights into various human behavior patterns. In this...

Purpose: While significant efforts have been made to study auction and logistics theories in the context of perishable supply chain trading (PSCT) over the last few years, the consensus has not yet been reached on how best to examine the impact of physical-internet-enabled auction logistics...

In this paper, we describe the architecture of an object-oriented scheduling system. First,a mathematical framework is presented that is based on set theory and graph theory. Thena number of basic as well as more specialized methods are defined which can be appliedon the entities of any decision...