Lee, Eun-Mi; Yoon, Sung-Joon - In: Social Responsibility Journal 14 (2018) 4, pp. 753-763
Purpose: The purpose of this paper is to examine whether the corporate social responsibility (CSR) image of a firm is influenced by consumer citizenship and the consumer’s involvement in CSR and the extent to which this affects purchase intention. Design/methodology/approach: A total of 304...