Zaidi, Syed Muhammad Minhal Raza; Yifei, Lai; Bhutto, … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 13 (2019) 4, pp. 826-848
Recent years have spotted a majorboost in consumers turning to green consumption due to escalating sustainable development. Following this, how consumption values, green trust and greenwash affect green purchase intention remain unexplored in emerging economy. Drawing on the theory of...
