Kim, Jiyoung; Yang, Kiseol; Zeng, Xin; Cheng, Hwa-Ping - In: Journal of Fashion Marketing and Management: An … 25 (2020) 2, pp. 310-330
Purpose: The purpose of this study is to investigate (1) how female blog users' perceived benefits (i.e. perceived usefulness, perceived enjoyment, community identification and perceived norm of reciprocity) influence their perceived social capital on fashion blogs, (2) the influence of...