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Connected marketing : the viral, buzz and word of mouth revolution
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Understanding online firestorms : negative word-of-mouth dynamics in social media networks
Pfeffer, Jürgen
;
Zorbach, Thomas
;
Carley, Kathleen M.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10010244648
Saved in:
2
Understanding online firestorms : negative word-of-mouth dynamics in social media networks
Pfeffer, Jürgen
;
Zorbach, Thomas
;
Carley, Kathleen M.
- In:
Word of mouth and social media
,
(pp. 116-127)
.
2014
Persistent link: https://www.econbiz.de/10010409802
Saved in:
3
Blog marketing
Corcoran, Andrew
;
Marsden, Paul
;
Zorbach, Thomas
; …
- In:
Connected marketing : the viral, buzz and word of mouth …
,
(pp. 148-158)
.
2007
Persistent link: https://www.econbiz.de/10003845129
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