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Search: person:"Zou, Shaoming"
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International marketing
24
Internationales Marketing
19
Multinationales Unternehmen
8
Transnational corporation
8
Consumer behaviour
7
Marketing management
7
Marketingmanagement
7
China
6
International market entry
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Internationaler Markteintritt
6
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Beziehungsmarketing
5
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Relationship marketing
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Brand management
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Emerging economies
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Joint venture
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Markenführung
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Schwellenländer
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Strategisches Management
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Dynamische Kompetenzen
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Export
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KMU
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Market orientation
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New product development
3
Produktentwicklung
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SME
3
Theory
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Advertising
2
Advertising effects
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Auslandsinvestition
2
Competitive advantage
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83
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28
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5
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4
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research-article
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Language
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English
61
Undetermined
35
Author
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Zou, Shaoming
94
Evans, Kenneth R.
11
Fang, Eric
8
Shi, Linda Hui
8
Taylor, Charles R.
8
Dong, Beibei
6
Xu, Hui
6
Cavusgil, S.Tamer
5
Dong, Xiaodan
5
Fu, Huifen
5
Osland, Gregory E.
5
Cavusgil, S. Tamer
4
Schlegelmilch, Bodo B.
4
Stöttinger, Barbara
4
Cavusgil, S Tamer
3
Goyal, Tanu M.
3
Mantrala, Murali K.
3
Mukherjee, Arpita
3
Satija, Divya
3
Stan, Simona
3
Tamer Cavusgil, S.
3
Zhu, Fengxia
3
Andrus, David M.
2
Chen, Li
2
Chen, Yiwen
2
Chiou, Jyh-Shen
2
Cui, Annie Peng
2
Hinsch, Christian Andrew
2
Hui Shi, Linda
2
Landry, Timothy D.
2
Miao, C. Fred
2
Shaoming, Zou
2
Sivakumar, K.
2
Sun, Guohui
2
Swan, K. Scott
2
Taylor, Charles Raymond
2
Teng, Lefa
2
White, J Chris
2
Zhang, Zelin
2
(Eric) Fang, Er
1
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Published in...
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Advances in international marketing
10
Journal of international marketing
9
International Marketing Review
4
International marketing review
4
Journal of International Business Studies
4
Journal of business research : JBR
4
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
4
Journal of the Academy of Marketing Science
4
International business review : the official journal of the European International Business Academy
3
International journal of advertising : the review of marketing communications
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Advances in International Marketing Ser
2
Asia Pacific journal of marketing and logistics
2
Emerald Books
2
Handbook of research in international marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
International marketing in the fast changing world
2
Journal of Business Research
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global marketing
2
Journal of marketing
2
Journal of service research : JSR
2
Michigan State University contributions to international business and innovation
2
Reviving traditions in research on international market entry
2
Advances in International Marketing
1
Advances in International Marketing Ser.
1
Advances in international marketing : a research annual
1
Asia Pacific Journal of Marketing and Logistics
1
Entrepreneurship in international marketing
1
European Journal of Marketing
1
European journal of marketing
1
European journal of marketing : EJM
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International Business Review
1
International business review
1
International marketing : emerging markets
1
International marketing ; Vol. V
1
International marketing in rapidly changing environments
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
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Source
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ECONIS (ZBW)
53
OLC EcoSci
28
RePEc
7
Other ZBW resources
7
USB Cologne (EcoSocSci)
1
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1
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96
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1
Global account management : knowledge resources and capabilities for relationship management
Shi, Linda Hui
;
Brandl, Kristin
;
Song, Jing
;
Zou, Shaoming
- In:
International business review
33
(
2024
)
5
,
pp. 1-11
Persistent link: https://www.econbiz.de/10015084197
Saved in:
2
Exploration, exploitation, ambidexterity and the performance of international SMEs
Su, Lixun
;
Cui, Annie Peng
;
Samiee, Saeed
;
Zou, Shaoming
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1372-1397
Persistent link: https://www.econbiz.de/10013350966
Saved in:
3
Global marketing organization
Zou, Shaoming
- In:
The Routledge companion to strategic marketing
,
(pp. 191-207)
.
2021
Persistent link: https://www.econbiz.de/10012498460
Saved in:
4
Inside the black box : how does resource asymmetry contribute to IJV acquisition intention?
Liu, Dong
;
Dong, Xiaodan
;
Zou, Shaoming
;
Sun, Guohui
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 300-310
Persistent link: https://www.econbiz.de/10012422228
Saved in:
5
Entrepreneurial orientation in multinational corporations : antecedents and effects
Chen, Li
;
Zou, Shaoming
;
Xu, Hui
;
Chen, Yiwen
- In:
Management international review : MIR ; journal of …
60
(
2020
)
1
,
pp. 123-148
Persistent link: https://www.econbiz.de/10012229377
Saved in:
6
Understanding digital advertising and branding : an introduction to the International Journal of Advertising special issue on new developments in advertising in China
Zou, Shaoming
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1181-1182
Persistent link: https://www.econbiz.de/10012395649
Saved in:
7
Advertising in China
Zou, Shaoming
(
ed.
);
Teng, Lefa
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012395686
Saved in:
8
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
9
Base-of-the-Pyramid (BOP) orientation and firm performance : a strategy tripod view and evidence from China
Zhu, Fengxia
;
Wei, Zelong
;
Bao, Yongchuan
;
Zou, Shaoming
- In:
International business review : the official journal of …
28
(
2019
)
6
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012110402
Saved in:
10
Conditional effects of justice on instability in international joint ventures
Dong, Xiaodan
;
Zou, Shaoming
;
Sun, Guohui
;
Zhang, Zelin
- In:
Journal of business research : JBR
101
(
2019
),
pp. 171-182
Persistent link: https://www.econbiz.de/10012103234
Saved in:
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