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~person:"Carrillat, François A."
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Carrillat, François A.
d'Astous, Alain
35
Astous, Alain d'
32
Ahmed, Sadrudin A.
15
d’Astous, Alain
6
Boujbel, Lilia
5
Colbert, François
5
Guèvremont, Amélie
3
Legendre, Amélie
3
Berrada, Chemsi
2
Boeuf, Benjamin
2
D'ASTOUS, ALAIN
2
Eljabri, Jelloul
2
Lazure, Josianne
2
Li, Dong
2
Mouakhar-Klouz, Dania
2
Petersen, Halima Benmiloud
2
SOTIROPOULOS, VENETA
2
Sotiropoulos, Veneta
2
Ahmed, Sadrudin
1
Bellavance, François
1
Bitz, Pierre
1
Caldwell, Marylouise
1
Carrilat, François A.
1
Carrillat, François A
1
Carù, Antonella
1
Charette, Francis
1
Chartier, Francis
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Christianis, Haralambos
1
Courchesne, André
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Courvoisier, François
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Darpy, Denis
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Darveau, Jessica
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Davoine, Victor
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Deschênes, Jonathan
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El Adraoui, Mostafa
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European journal of marketing : EJM
4
Journal of advertising research
2
Australasian marketing journal
1
International journal of advertising : the review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal of advertising : official publication of the American Academy of Advertising
1
Making a difference through marketing : a quest for diverse perspectives
1
Psychology & Marketing
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Psychology & marketing
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1
Legitimacy and sincerity as leveraging factors in social sponsorship : an experimental investigation
Astous, Alain d'
;
Carrillat, François A.
;
Przybysz, Audrey
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10012260231
Saved in:
2
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
Saved in:
3
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
d’Astous, Alain
- In:
Psychology & Marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10012083933
Saved in:
4
Leveraging research on activation : Quester and Thompson's (2001) impact on the field of sponsorship
Carrillat, François A.
;
Astous, Alain d'
- In:
Making a difference through marketing : a quest for …
,
(pp. 13-24)
.
2016
Persistent link: https://www.econbiz.de/10011531254
Saved in:
5
How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Carrillat, François A.
;
Astous, Alain d'
;
Couture, …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011397053
Saved in:
6
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
7
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
8
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
9
The sponsor-event geographical match as a dimension of event-sponsor fit : an investigation in Europe and North America
Carrillat, François A.
;
Astous, Alain d'
;
Davoine, Victor
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 264-270
Persistent link: https://www.econbiz.de/10010242951
Saved in:
10
For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
Saved in:
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