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Consumer behaviour
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Australasian marketing journal
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The sponsor-event geographical match as a dimension of event-sponsor fit : an investigation in Europe and North America
Carrillat, François A.
;
Astous, Alain d'
;
Davoine, Victor
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 264-270
Persistent link: https://www.econbiz.de/10010242951
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