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~subject:"Emotion"
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Emotion
Consumer behaviour
16
Konsumentenverhalten
16
Sponsoring
8
Sponsorship
8
Designation of origin
6
Herkunftsbezeichnung
6
Advertising effects
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Werbewirkung
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Brand image
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Canada
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Kanada
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Markenimage
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Athletes
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Celebrity endorsement
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Celebrity-Werbung
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Cognition
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Kognition
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Marketing management
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Marketingmanagement
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Sportler
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Experiment
2
Geschenk
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Gifts
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Market research
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Marketing
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Marktforschung
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Satisfaction
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Spillover effect
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Spillover-Effekt
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Sportmarketing
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Sports marketing
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Theorie
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Theory
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USA
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United States
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Zufriedenheit
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congruence
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Advertising
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English
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Astous, Alain d'
2
Boujbel, Lilia
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Kamau, Estelle
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Journal of consumer behaviour : an international research review
1
Psychology & marketing
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ECONIS (ZBW)
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Exploring the feelings and thoughts that accompany the experience of consumption desires
Boujbel, Lilia
;
Astous, Alain d'
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10010527175
Saved in:
2
Consumer product evaluation based on tactile sensory information
Astous, Alain d'
;
Kamau, Estelle
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
3
,
pp. 206-213
Persistent link: https://www.econbiz.de/10003991779
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