de Vries, de Vries, H.J.; de Ruijter, de Ruijter, J.P.M.; … - Erasmus Research Institute of Management (ERIM), … - 2009
Literature suggests that in battles between competing designs, ultimately one design will emerge as dominant to the detriment of the others. Various factors and forces have been identified to explain this phenomenon. Yet, sometimes no dominant design emerges at all and multiple competing designs...
